WOW Corporate Members are corporations and other
businesses that manufacture, market or promote merchandise and products in
various outdoors industries. Click
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Corporate Member News
Bushnell Performance Optics
Liberty Press Publications
Pautzke Bait Co., Inc.
Remington Arms Co., Inc.
Communications & Design
Toyota Motor Sales, US
TTI-Blakemore Fishing Group
Zodiac of North America, Inc.
Bushnell® To Acquire Michaels® Of
Contact: Laura Olinger, PR Bushnell
913.752.6105 or email@example.com
Bushnell® To Acquire Michaels® Of Oregon
Overland Park, KS 8/1/05 Bushnell Performance Optics, Inc., the
worldwide leader in sports optics, announced today that it has entered into
an agreement to acquire Michaels of Oregon Co., a leading manufacturer of
outdoor, hunting and shooting accessories. This acquisition broadens the
Bushnell product offering in the outdoor market with the addition of the
Uncle Mike¹s®, Hoppe¹s®, Butler Creek®, Stoney Point®, Uncle Mike¹s Law
Enforcement and Blackwater Gear brands.
³Michaels is a market leader within the hunting, shooting, and law
enforcement product categories and we are excited about how these product
lines will complement the Bushnell current offering of premium sports optics
products,² said Joe Messner, President and CEO of Bushnell Performance
Optics. ³This should be a seamless transition and we do not expect any
disruption to the service both companies provide their customers,² added
³The similar culture of these two companies, along with their leadership
positions in the marketplace, make for a perfect match,² said Dennis Pixton,
President and CEO of Michaels of Oregon.
Bushnell is a privately held company funded by Wind Point Partners, a
private equity investment firm. This acquisition is the fifth in the past
five years for Bushnell. The Bollé® and Serengeti® premium eyewear brands
were acquired in 2001, along with Moonlight night vision products. The Tasco®
sports optics brand was added in 2002.
³The addition of Outdoor Accessories to the existing Bushnell product
platforms of Sports Optics, Outdoor Technology and Premium Eyewear broadens
the scope of our company and allows us to better serve more of our
customers¹ needs,² said Messner. ³With the acquisition of Michaels, Bushnell
will introduce a new corporate name, Bushnell Outdoor Products.¹²
The parties have signed a definitive purchase agreement and the final
transaction is expected to close by the end of August.
Bushnell Performance Optics, Inc., (Bushnellperformanceoptics.com) is a
global manufacturer and marketer of branded consumer products. Headquartered
in Overland Park, Kansas, the company is a leading supplier of high quality
sports optics including binoculars, telescopes, riflescopes, laser
rangefinders, night vision, ski goggles, sunglasses and safety glasses
marketed under the Bushnell, Tasco, Bollé, and Serengeti brand names.
Michaels of Oregon Co. (Michaelsoforegon.com) is the leading manufacturer of
hunting, shooting, and law enforcement accessories. Headquartered in Oregon
City, Oregon, the company also has offices in Meridian, Idaho, and New Ulm,
Minnesota. Under the brand names Uncle Mike¹s, Uncle Mike¹s Law Enforcement,
Butler Creek, Hoppe¹s, Stoney Point and Blackwater Gear, Michaels of Oregon
manufactures and distributes holsters, slings, swivels, gun cases, belts,
gun cleaning products and other hunting, shooting, military and law