Corporate Members...

WOW Corporate Members are corporations and other businesses that manufacture, market or promote merchandise and products in various outdoors industries. Click here for more information.

Click each Corporate name for contact information, which will appear as a pop-up box. These boxes can be maximized or minimized to fit your screen, and each needs to be closed individually when you finish. Click the link below the Corporate name to go to that member’s Web site.


Corporate Member News  
Corporate Members

BPI Products, Inc.
Bushnell Performance Optics
Cabela's, Inc.
Gander Mountain
Brownells, Inc.
Howard Communications, Inc.
Liberty Press Publications
MPI Outdoors
Pautzke Bait Co., Inc.
Remington Arms Co., Inc.
C. Shelby Communications & Design
Toyota Motor Sales, US
Tri-Tronics, Inc.
TTI-Blakemore Fishing Group,,,
Wilderness Unlimited
Zodiac of North America, Inc.

Corporate Member News

Bushnell® To Acquire Michaels® Of Oregon

Contact: Laura Olinger, PR Bushnell Performance Optics
913.752.6105 or

Bushnell® To Acquire Michaels® Of Oregon

Overland Park, KS ­ 8/1/05 ‹ Bushnell Performance Optics, Inc., the worldwide leader in sports optics, announced today that it has entered into an agreement to acquire Michaels of Oregon Co., a leading manufacturer of outdoor, hunting and shooting accessories. This acquisition broadens the Bushnell product offering in the outdoor market with the addition of the Uncle Mike¹s®, Hoppe¹s®, Butler Creek®, Stoney Point®, Uncle Mike¹s Law Enforcement and Blackwater Gear brands.

³Michaels is a market leader within the hunting, shooting, and law enforcement product categories and we are excited about how these product lines will complement the Bushnell current offering of premium sports optics products,² said Joe Messner, President and CEO of Bushnell Performance Optics. ³This should be a seamless transition and we do not expect any disruption to the service both companies provide their customers,² added Messner.

³The similar culture of these two companies, along with their leadership positions in the marketplace, make for a perfect match,² said Dennis Pixton, President and CEO of Michaels of Oregon.

Bushnell is a privately held company funded by Wind Point Partners, a private equity investment firm. This acquisition is the fifth in the past five years for Bushnell. The Bollé® and Serengeti® premium eyewear brands were acquired in 2001, along with Moonlight night vision products. The Tasco® sports optics brand was added in 2002.

³The addition of Outdoor Accessories to the existing Bushnell product platforms of Sports Optics, Outdoor Technology and Premium Eyewear broadens the scope of our company and allows us to better serve more of our customers¹ needs,² said Messner. ³With the acquisition of Michaels, Bushnell will introduce a new corporate name, ŒBushnell Outdoor Products.¹²

The parties have signed a definitive purchase agreement and the final transaction is expected to close by the end of August.

Bushnell Performance Optics, Inc., ( is a global manufacturer and marketer of branded consumer products. Headquartered in Overland Park, Kansas, the company is a leading supplier of high quality sports optics including binoculars, telescopes, riflescopes, laser rangefinders, night vision, ski goggles, sunglasses and safety glasses marketed under the Bushnell, Tasco, Bollé, and Serengeti brand names.

Michaels of Oregon Co. ( is the leading manufacturer of hunting, shooting, and law enforcement accessories. Headquartered in Oregon City, Oregon, the company also has offices in Meridian, Idaho, and New Ulm, Minnesota. Under the brand names Uncle Mike¹s, Uncle Mike¹s Law Enforcement, Butler Creek, Hoppe¹s, Stoney Point and Blackwater Gear, Michaels of Oregon manufactures and distributes holsters, slings, swivels, gun cases, belts, gun cleaning products and other hunting, shooting, military and law enforcement gear.



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Last Updated 01/05/2006